← Works Project 01 Branding · Package

Collagen Coffee Package

A package design system for a collagen coffee product, shaped to feel clean, credible, and easy to recognize on shelf.

Role
Package Design · Graphic System
Scope
Package · Key Visual · Product Communication
Year
2024
Collagen Coffee Package main image
Challenge

Turn a functional beauty drink into packaging that feels trustworthy without becoming clinical.

Approach

Use clear information hierarchy, restrained product cues, and a crisp visual rhythm across the box surfaces.

Output

Primary packaging, product graphics, and a flexible set of visual assets for sales and promotion.

01 / Direction

Make the benefit feel clear before the customer reads the details.

The package needed to explain collagen coffee quickly, so the design balances ingredient information with a light, approachable product presence.